Meryl is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who care only about making a sale. When reading about the core aspects of marketing, Meryl is relieved to see that in marketing
A)understanding consumer needs and wants is fundamental.
B)promotion is the most important consideration, followed by pricing decisions.
C)value creation is driven by corporate interests.
D)customers are not considered until the product is ready for sale.
E)distribution is controlled by customers.

Question

Quizplus · Accepted Answer

Understanding consumer needs and wants is one of the core aspects of marketing. Marketing is about creating value for customers by identifying their needs and wants and offering products or services to satisfy those needs and wants. Promotion and pricing decisions are important, but they are not the only considerations in marketing. Value creation is driven by both corporate interests and customer needs, and distribution is controlled by the company rather than customers. Therefore, the best choice is A.

Meryl Is Considering a Career in Marketing