Michaela is an organizational expert. Whenever she works with a new client, she always invites the client to join her e-mail distribution list. In this marketing exchange, the client's e-mail address represents
A)information.
B)promotional capital.
C)pricing data.
D)value cocreation.
E)services.

Question

Quizplus · Accepted Answer

The client's e-mail address is a piece of information that Michaela uses to communicate with them and keep them updated on her services. It is not promotional capital as it does not represent a tangible asset or resource. It is also not pricing data, as pricing information would be related to the cost of Michaela's services, not the client's contact information. Value cocreation and services are also not applicable in this context.

Michaela Is an Organizational Expert