In his role as a product developer at Comfy Shoes, Henry should determine the price of his products carefully based on the potential buyer's interest in his products and
A)a thorough knowledge of his brand messages.
B)the buyer's belief about the products' value.
C)knowledge of competing products.
D)ability to negotiate discounts.
E)susceptibility to traditional marketing alternatives.

Question

Quizplus · Accepted Answer

Henry should consider the buyer's belief about the products' value as it directly influences their willingness to pay and can help in setting a price that aligns with perceived value.

In His Role as a Product Developer at Comfy Shoes