Pravat is trying to promote his new, self-published financial guidebook. By directly promoting it to readers in Wall Street Journal, he is using a push strategy.

Question

Quizplus · Accepted Answer

Pravat is using a pull strategy by promoting his book directly to potential readers, aiming to create demand that pulls the product through the distribution channel. A push strategy would involve promoting the book to intermediaries, like bookstores or libraries, to push it onto consumers.

Pravat Is Trying to Promote His New, Self-Published Financial Guidebook