When businesses support cultural or sporting events, such as Red Bull Air Race, this is known as cause-related marketing.

Name: When businesses support cultural or sporting events, such as Red Bull Air Race, this is known as cause-related marketing.
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This type of sponsorship is known as event marketing or sponsorship marketing, where businesses support events for promotional benefits rather than directly supporting a cause or charity, which would be cause-related marketing.

When Businesses Support Cultural or Sporting Events, Such as Red