A television ad showing a crowd holding candles and singing "I'd like to teach the world to sing," followed by the words "Happy Holidays from your Coca-Cola bottler," is an example of reminder advertising.

Question

Quizplus · Accepted Answer

Reminder advertising is a strategy used to reinforce a brand's message and increase brand loyalty among existing customers. This ad reminds viewers of Coca-Cola's brand and wishes them happy holidays, without necessarily promoting any specific products.

A Television Ad Showing a Crowd Holding Candles and Singing