Kyle is recognized by his friends as an activist on many fronts. For instance, he prefers to buy products from firms that will donate part of the total purchase price to organizations he supports. Marketers recognize that this approach can be an important competitive tool. It is called

Question

Quizplus · Accepted Answer

The approach described in the scenario is cause-related marketing, where a company aligns itself with a particular cause or organization and donates a portion of proceeds from sales to support that cause. This can be a powerful tool for attracting socially conscious consumers like Kyle. Social activist marketing, business/social responsibility, and the do-gooder syndrome are not specific marketing strategies like cause-related marketing, and voluntary premium pricing is not mentioned in the scenario.

Kyle Is Recognized by His Friends as an Activist on Many