Sabine Goes Through the Newspaper Looking for Coupons to Help

Sabine goes through the newspaper looking for coupons to help reduce her living expenses. Her roommate Pat doesn't read newspapers, let alone look through them for coupons. But Pat filled out a form from inside a cereal box entering her in a drawing for free exercise equipment. What kind of sales promotion reached Pat?

A) loyalty program
B) contest
C) deal
D) premium
E) sweepstakes