The effectiveness of an advertising campaign is assessed during the campaign by

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The effectiveness of an advertising campaign is assessed during the campaign by tracking. This involves monitoring the campaign's performance, such as reach, engagement, and conversions, and making adjustments if necessary to improve its effectiveness. Pull and push strategies refer to the methods used to promote the campaign, while flighting refers to the scheduling of the campaign. Pretesting occurs before the campaign to assess its potential effectiveness.

The Effectiveness of an Advertising Campaign Is Assessed During the Campaign