Objectives are established in the early stages of an ad campaign. To determine if those objectives have been met at the end of the campaign, the marketer will

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Posttesting is the process of evaluating an advertising campaign after it has run its course. It is used to measure the effectiveness of the campaign in terms of reaching the objectives that were set at the outset. The other options mentioned are not typically used for this purpose.

Objectives Are Established in the Early Stages of an Ad