Joseph is managing an extended advertising campaign for a local convenience store chain. The campaign includes a series of television, radio, and print messages. As part of monitoring the campaign, what offers a good indicator of advertising effectiveness?

Question

Quizplus · Accepted Answer

The daily and weekly sales volume would be the best indicator of advertising effectiveness as it would directly reflect how well the advertising is resonating with customers and driving them to make purchases at the store. The other options mentioned may provide some context but are not a clear indicator of advertising effectiveness.

Joseph Is Managing an Extended Advertising Campaign for a Local