Fred had conducted a thorough pretest before the new ad campaign, so he was fairly sure the elements would work together. A lot was riding on the success of the campaign, so he couldn't wait until the campaign was over to see how well it did. During the campaign, he will be monitoring the sales volumes on a daily basis as part of his

Question

Quizplus · Accepted Answer

The practice of monitoring sales volumes on a daily basis during a campaign is known as tracking. This allows marketers to measure the effectiveness of the campaign and make adjustments if necessary.

Fred Had Conducted a Thorough Pretest Before the New Ad