Sasha could recall the brand of toothpaste she used only when a marketing researcher mentioned the brand. This is known as

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Aided recall refers to the ability of a consumer to remember a brand when prompted with some sort of cue or hint, such as a marketing researcher mentioning the brand. Unaided recall, on the other hand, refers to the ability of a consumer to remember a brand without any external prompting. Top-of-mind awareness is similar to unaided recall in that it refers to the first brand that comes to a consumer's mind when asked about a particular product category. Brand preference and indifference are not directly related to recall, but rather refer to a consumer's specific attitudes or feelings towards a particular brand.

Sasha Could Recall the Brand of Toothpaste She Used Only