__________ refers to a potential customer's ability to recall that the brand name is a particular type of retailer, product, or service.

Question

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Brand awareness refers to the ability of potential customers to recognize and recall a brand name as a particular type of retailer, product or service. Product familiarity refers to a customer’s knowledge and experience with a particular product or service. Brand association refers to the connection that a consumer makes between a brand and a particular quality or characteristic. Marketing recall and cognitive association are not related to this particular concept.

__________ Refers to a Potential Customer's Ability to Recall That