Even the best marketing communication can be wasted if the sender does not first
A) generate consumer action.
B) offer testimonials from past consumers.
C) determine the level of desire needed to sustain action.
D) gain the attention of the consumer.
E) stimulate interest among all marketing consumers.
Correct Answer:
Verified
Q51: _ refers to a potential customer's ability
Q52: On her way to the car dealership,
Q53: In the AIDA model, the think stage
Q54: Sales data, complaints, compliments, and redemption rates
Q55: In the IMC process, noise can occur
Q57: National manufacturers and retailers often pay a
Q58: Marketers often use focus groups to learn
Q59: Most manufacturing and retailing marketers worry constantly
Q60: _ refers to the process by which
Q61: Reaching the right audience with marketing communications
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