When a company offers consumers the ability to make purchases via a smartphone, this is known as
A)M-commerce.
B)smart retailing.
C)portable selling.
D)P-commerce.
E)channel expansion.

Question

Quizplus · Accepted Answer

M-commerce is short for mobile commerce and refers to the ability to conduct commerce using a mobile device such as a smartphone or tablet. It allows consumers to make purchases, pay bills, and perform other transactions from anywhere, at any time.

When a Company Offers Consumers the Ability to Make Purchases