Kim wants to create a unique image for her store to influence customers shopping there to make a purchase, so she will most likely focus on
A)atmospherics.
B)billboard and other outdoor advertising.
C)supply chain relationships.
D)off-price wholesaling.
E)mass media advertising.

Question

Quizplus · Accepted Answer

Atmospherics refers to the physical elements of a store's design and layout that can influence customers' emotions and behavior. By creating a unique and attractive ambiance, Kim can encourage customers to feel comfortable and excited about shopping at her store, ultimately leading to more purchases.

Kim Wants to Create a Unique Image for Her Store