Whole Foods sells many of its products under the 365 Everyday Value label. This is an example of a
A)store product differentiator.
B)consumer-value line.
C)low-price brand.
D)private-label brand.
E)limited grocery line

Question

Quizplus · Accepted Answer

The 365 Everyday Value label is a private-label brand owned by Whole Foods. Private-label brands are owned by the retailer and are not available for sale under any other brand name. This allows Whole Foods to differentiate its products and offer them at a lower price point compared to other national brands.

Whole Foods Sells Many of Its Products Under the 365