Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services to
A)slay the category killers.
B)compete with off-price retailers.
C)drive their supply chain.
D)increase their share of wallet.
E)combat the inroads made by big-box specialty retailers.

Question

Quizplus · Accepted Answer

Omnichannel retailers use consumer information to send targeted e-mails promoting specific products or services in order to increase their share of wallet, meaning they want their customers to spend more money with them, rather than with competitors.

Omnichannel Retailers Use Consumer Information Collected from the Customers' Internet