What makes a high\low pricing strategy appealing to sellers?
A)It attracts two distinct market segments.
B)It allows the seller to market itself as an "everyday low price leader."
C)It doesn't require the seller to continually offer sales or deep discounts.
D)It allows sellers to capture the most profit from a new product or service.
E)It reduces the need for slotting and advertising allowances.

Question

Quizplus · Accepted Answer

A high/low pricing strategy is appealing to sellers because it attracts two distinct market segments. The high-priced products attract customers who are willing to pay a premium for quality, while the low-priced products appeal to price-conscious consumers. This allows the seller to maximize profits from both segments.

What Makes a High\low Pricing Strategy Appealing to Sellers