Maria believes that the best way to drive traffic to the store is by offering "buy one, get one free" for bread and orange juice. Two items that almost every customer will want and when they are in the store, they will purchase additional items. What type of pricing strategy does Maria want to use?
A)bait-and-switch
B)deceptive reference prices
C)predatory
D)loss-leader
E)price skimming

Question

Quizplus · Accepted Answer

Maria wants to use a loss-leader pricing strategy, where she offers one or more items at a lower price than normal in order to attract customers to the store, with the hope that they will purchase additional items at regular prices while they are there. The "buy one, get one free" offer is a common example of a loss-leader promotion.

Maria Believes That the Best Way to Drive Traffic to the Store