Cassie stopped by the hardware store because she had seen an ad for 50% off a thermostat. When she got to the store, she was told they didn't have any of those thermostats in stock and wouldn't be ordering more but she could buy a higher-priced Nest thermostat which was supposed to be better anyway. This appears to be a case of
A)loss-leader pricing.
B)price skimming.
C)bait-and-switch.
D)regressive pricing.
E)a monopoly.

Question

Quizplus · Accepted Answer

This is a classic example of bait-and-switch, where a customer is lured in with an attractive offer only to be sold a more expensive item instead, since the original item isn't available.

Cassie Stopped by the Hardware Store Because She Had Seen