When marketers state that services are ________, they are referring to the fact that services cannot be stored for use in the future.
A)intangible
B)inseparable
C)heterogeneous
D)durable
E)perishable

Question

Quizplus · Accepted Answer

Perishable refers to the fact that services cannot be stored for use in the future. Services are considered perishable because they cannot be held in inventory like physical products.

When Marketers State That Services Are ________, They Are Referring