When marketers state that services are ________, they are referring to the fact that services are not always of the same quality from one time period to another or from one service provider to another.
A)intangible
B)inseparable
C)heterogeneous
D)perishable
E)viable

Question

Quizplus · Accepted Answer

The term "heterogeneous" refers to the varying quality of services from different providers and at different times. Services are not always the same, unlike physical products that can be standardized.

When Marketers State That Services Are ________, They Are Referring