When marketers say that services are ________, they are referring to the fact that services cannot be touched, tasted, or seen, like a pure product can.
A)intangible
B)inseparable
C)heterogeneous
D)perishable
E)replenishable

Question

Quizplus · Accepted Answer

The definition of intangibility in the context of services marketing is that services cannot be touched, tasted, or seen like a pure product can. This is a fundamental characteristic of services that distinguishes them from physical goods.

When Marketers Say That Services Are ________, They Are Referring