Marketers can take advantage of the variable nature of services by
A)merging services with products.
B)customizing services to meet customers' needs exactly.
C)offering to expedite intangibles.
D)expanding the standards gap.
E)using strict standardization.

Question

Quizplus · Accepted Answer

Services are variable in nature, as they depend on many factors such as the skills of the service provider, the context of the service encounter, and the needs and expectations of the customer. Marketers can take advantage of this variability by customizing their services to meet customers' needs exactly. This can increase customer satisfaction, loyalty, and word-of-mouth referrals, and differentiate the brand from competitors.

Marketers Can Take Advantage of the Variable Nature of Services