Bryan has been directed by his boss to determine if the company is meeting customers' service quality expectations. One of Bryan's problems is that services are ________, making evaluation of service quality difficult.
A)quantifiable
B)substantial
C)unequally distributed
D)intangible
E)indefinable

Question

Quizplus · Accepted Answer

The term "intangible" refers to services that cannot be seen, touched, or felt, making it difficult to evaluate their quality. This is a common challenge in the service industry, as opposed to tangible goods that can be physically inspected and measured.

Bryan Has Been Directed by His Boss to Determine If