If a firm promises more than it can deliver,
A)it has created an empowerment gap.
B)consumers will have a knowledge gap.
C)it creates a communication gap.
D)it needs to enact a voice-of-customer program.
E)perishability becomes a problem.

Question

Quizplus · Accepted Answer

Promising more than what can be delivered creates a communication gap between the firm and consumers. This can harm the trust and reputation of the firm.

If a Firm Promises More Than It Can Deliver