By changing a standard from "be nice to customers" to "greet every customer with a smile," a services marketing manager has created a(n)________ goal.
A)insurmountable
B)invisible
C)empowerment
D)measurable
E)inseparable

Question

Quizplus · Accepted Answer

The goal of "greeting every customer with a smile" is measurable, as it can be tracked and evaluated based on the percentage of customers who receive a smile greeting.

By Changing a Standard from "Be Nice to Customers" to "Greet