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Dentists Know Most Consumers Are Hesitant to Use Their Services

Question 108

Essay

Dentists know most consumers are hesitant to use their services, in part because what they provide can be painful or uncomfortable at best, but also because much of what they provide is intangible. What is intangibility? How can dentists attempt to overcome intangibility aspects of their service?

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Intangibility refers to the fact that ma...

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