Sweet Susan's Bakery rewards customers who make $40 in purchases on their punch cards. Each customer gets 20% off their next purchase. This punch card is one way Sweet Susan's Bakery is building
A)awareness of the brand.
B)perceived value of the brand.
C)loyalty to the brand.
D)product identification of the brand.
E)association of the brand.

Question

Quizplus · Accepted Answer

Sweet Susan's Bakery is building customer loyalty with their punch card program by incentivizing customers to make repeat purchases to reach the $40 threshold and then rewarding them with a discount on their next purchase. This encourages customers to continue patronizing the bakery in order to earn the reward, ultimately increasing their loyalty to the brand.

Sweet Susan's Bakery Rewards Customers Who Make $40 in Purchases