Imagine that you are the marketing manager of a clothing chain that wants to implement a customer reward and loyalty program. You research the firm Bring Back Buyers Inc., which offers its services to global and boutique clothing retailers to develop and execute these types of programs. Bring Back Buyers Inc. is a company that focuses on
A)customer relationship management.
B)building brand awareness.
C)building brand associations.
D)increasing perceived value.
E)increasing brand equity.

Question

Quizplus · Accepted Answer

Bring Back Buyers Inc. specializes in developing and executing customer reward and loyalty programs, which fall under the umbrella of customer relationship management.

Imagine That You Are the Marketing Manager of a Clothing