The basic reason manufacturers spend time and money building their own brands is to
A)generate the marketing mix.
B)build brand equity.
C)offset the power of private-label manufacturers.
D)create positioning possibilities for their generic product lines.
E)maximize product line depth.

Question

Quizplus · Accepted Answer

Building a brand helps to create brand equity, which is the value a brand adds to a product beyond the functional benefits, such as reputation and customer loyalty. This can ultimately lead to increased sales and profitability for the manufacturer.

The Basic Reason Manufacturers Spend Time and Money Building Their