Raphael hired a marketing research company to bring together a small group of consumers and get feedback on the three new advertising slogans for breakfast cereal his firm is considering. The marketing research firm would probably want to conduct a(n)________ to provide the information Raphael requested.

Question

Quizplus · Accepted Answer

The marketing research firm would most likely want to conduct a focus group, which is a qualitative research method that involves bringing together a small group of people to discuss their thoughts, feelings, and opinions on a particular topic or product. In this case, the marketing research firm would bring together a small group of consumers to provide feedback on the new advertising slogans for breakfast cereal.

Raphael Hired a Marketing Research Company to Bring Together a Small