McDonald's introduced a Favorites Under 400 Calorie Menu to reverse the perception that McDonald's sells only unhealthy food. Suppose that McDonald's, as a follow-up, collects and analyzes social media posts from Facebook, Twitter, and similar sites, hoping to understand if consumer perceptions are improving. This would be an example of

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Social media analysis to understand consumer perceptions is an example of sentiment mining, which involves using technology to analyze attitudes and opinions expressed in social media posts. It is a form of qualitative research, as it focuses on understanding consumer perspectives rather than gathering numerical data.

McDonald's Introduced a Favorites Under 400 Calorie Menu to Reverse