Responsibility for bringing first-time or infrequent guests to the organization usually lies with the ______.

Question

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The responsibility for bringing first-time or infrequent guests to the organization usually lies with the marketing department. It is the job of the marketing department to create campaigns and promotions to attract new customers and make promises about what to expect from the organization. The operations department is responsible for delivering on those promises, while corporate leadership may set strategic goals and target demographics. The accounting department is responsible for setting prices, but this does not directly relate to bringing in first-time or infrequent guests.

Responsibility for Bringing First-Time or Infrequent Guests to the Organization