Which statement does NOT accurately describe market segmentation?
A) Only for-profit organizations practice market segmentation.
B) Firms that practice market segmentation don't necessarily change their products to meet the needs of different market segments.
C) There are too many variables to attract all customers using the same marketing mix.
D) Market segmentation attempts to divide the total market into smaller groups.

Question

Quizplus · Accepted Answer

Market segmentation is practiced by both for-profit and non-profit organizations. It is a strategy used to identify and target specific groups within a larger market, not limited to businesses seeking profit.

Which Statement Does NOT Accurately Describe Market Segmentation