What type of segmentation is a firm practising when it divides its customers into homogeneous groups based on their locations?
A) psychographic
B) product-based
C) geographic
D) demographic

Question

Quizplus · Accepted Answer

When a firm divides its customers into homogeneous groups based on their locations, it is practicing geographic segmentation. This approach categorizes customers based on geographical boundaries such as cities, regions, or countries.

What Type of Segmentation Is a Firm Practising When It