What is a commonly used basis for segmenting consumer markets?
A) geographic segmentation based on locations
B) career segmentation based on industry affiliation
C) national segmentation based on citizenship
D) institutional segmentation based on membership

Question

Quizplus · Accepted Answer

Geographic segmentation is a common method for segmenting consumer markets, as it divides the market based on locations such as countries, cities, or neighborhoods, allowing for tailored marketing strategies.

What Is a Commonly Used Basis for Segmenting Consumer Markets