Which term refers to the process of collecting and using information for marketing decision making?
A) market engineering
B) marketing research
C) market capitalization
D) marketing sampling

Name: Which term refers to the process of collecting and using information for marketing decision making? A) market engineering B) marketing research C) market capitalization D) marketing sampling
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing research is the process of collecting and using information for marketing decision making.

Which Term Refers to the Process of Collecting and Using