Which statement best describes primary data?
A) It is collected for the first time specifically for a marketing research study.
B) It takes less time to acquire and is less costly than secondary data.
C) Its newly published results consist of government investigations.
D) It is part of a strategic planning activity to ensure proper resource allocation.
Correct Answer:
Verified
Q16: What kind of research seeks to discover
Q17: What can researchers begin doing once a
Q18: Which term refers to the process of
Q19: When is marketing research most likely to
Q20: In recent years, how have advances in
Q22: Managerial decision makers are often presented with
Q23: What are the two important advantages of
Q24: A department manager recommends using secondary data
Q25: Which of the following serves as a
Q26: Which factor is most likely to have
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents