A department manager recommends using secondary data in a marketing research project. What is the department manager looking for?
A) personal interviews of people not directly related to the project
B) information previously compiled and published
C) newly generated database entries that need to be sorted before use
D) personal observations of situations affecting the business

Question

Quizplus · Accepted Answer

Secondary data refers to information that has already been collected and published by others, which can be used for new research purposes. This includes reports, studies, and any other data that was compiled for a different initial purpose but can be relevant to the current project.

A Department Manager Recommends Using Secondary Data in a Marketing