When is marketing research most likely to be contracted to an outside firm?
A) when the outside provider is a government agency
B) when the firm wishes to integrate its core competency with its supplementary divisions
C) when the outside provider is likely to collect more reliable and accurate information
D) when the firm decides to expand its market base by introducing a new product or service

Question

Quizplus · Accepted Answer

Marketing research is often outsourced to external firms when they are perceived to be able to collect more reliable and accurate information than the company could on its own. This could be due to the external firm's specialized expertise, resources, or objectivity.

When Is Marketing Research Most Likely to Be Contracted to an Outside