What is an advantage of using mail surveys when conducting market research?
A) Mail surveys take a short time from the point of view of the researcher.
B) Mail surveys may encourage more honest responses.
C) Mail survey respondents are not susceptible to biases.
D) Mail surveys have a higher response rate than personal interviews.

Question

Quizplus · Accepted Answer

Mail surveys may encourage more honest responses because respondents have more privacy and feel less pressure, potentially leading to more candid answers.

What Is an Advantage of Using Mail Surveys When Conducting