Which statement best describes focus groups used by marketers to gather primary data?
A) They elicit information from the customers through a question-and-answer format.
B) They allow participants to respond at their leisure.
C) They are typically used for measuring the success of a new product introduced in a specific area.
D) They are valuable tool for exploratory research and development of new product ideas.

Question

Quizplus · Accepted Answer

Focus groups are often used in the exploratory phase of research to generate ideas, themes, and hypotheses through the discussion among participants, making them a valuable tool for the development of new product ideas and understanding consumer perceptions.

Which Statement Best Describes Focus Groups Used by Marketers to Gather