Net Assets is a regional Internet company that has decided to conduct online research through its business. What is a major feature of such online research?
A) People consider it more intrusive and, therefore, results are more detailed for the researcher.
B) The ease of answering a survey online encourages higher response rates.
C) It can be extraordinarily time consuming.
D) It is associated with increased costs.

Question

Quizplus · Accepted Answer

Online research, including surveys, often benefits from higher response rates due to the convenience and ease with which respondents can participate, making it a major feature of such research methods.

Net Assets Is a Regional Internet Company That Has Decided