Julia is focused on finding information about her firm's competitors. She is looking through published sources, as well as reviewing her competition's advertising. What is Julia engaged in?
A) business intelligence
B) competitive intelligence
C) data mining
D) the Delphi technique

Question

Quizplus · Accepted Answer

Julia is engaged in competitive intelligence, which involves gathering and analyzing information about competitors from publicly available sources to inform strategic decision-making.

Julia Is Focused on Finding Information About Her Firm's Competitors