Overall, what is the ideal method for obtaining primary data about consumers?
A) telephone interviews
B) focus groups
C) videotaping behaviour over an extended period of time
D) personal interviews conducted face-to-face

Question

Quizplus · Accepted Answer

Personal interviews conducted face-to-face are considered ideal for obtaining primary data about consumers as they allow for in-depth understanding, immediate clarification of responses, and the ability to observe non-verbal cues.

Overall, What Is the Ideal Method for Obtaining Primary Data