What term refers to a planned, computer-based system designed to provide decision makers with a continuous flow of information relevant to their areas of responsibility?
A) business intelligence system
B) critical response management system
C) competitive intelligence system
D) marketing information system

Question

Quizplus · Accepted Answer

A marketing information system is a planned, computer-based system designed to provide decision makers with a continuous flow of information relevant to their areas of responsibility, specifically in the context of marketing.

What Term Refers to a Planned, Computer-Based System Designed to Provide