Keith is working on a computerized search through one of his company's massive data files. The purpose of the search is to try to detect patterns in product sales. What is Keith engaged in?
A) data forecasting
B) marketing decision support systems
C) data mining
D) sales forecasting

Question

Quizplus · Accepted Answer

Data mining involves searching through large volumes of data to identify patterns and relationships. Keith's activity of looking for patterns in product sales within a massive data file aligns with the definition of data mining.

Keith Is Working on a Computerized Search Through One of His